The media will focus on your death, not your life

I've noticed the way the person dies decides how a story will be covered, be it the paper/local or whoever covers your death, will be more interested depending on the circumstances.
Let's take "Joe Smith", Joe suffers a heart attack, one day, while working at the factory. Joe leaves behind a wife and two children, he was 57.
That's all that will be said, maybe an obituary in the paper, that's all. In this first scenario Joe is basically a nobody, minimal reaction from the news media.
Second scenario, we don't change anything about Joe, instead we change how he dies. Instead of having a heart attack, he will be gunned down by gang members on his way home from work one night. He still leaves behind the same kids, same wife, he had the same job at the factory, the same life. The media's reaction however, is completely different. This time, there will be outrage in the community, but is it because Joe died, or HOW Joe died. This third scenario may make it more clear.
This time, Joe was at a party and drank to much. While intoxicated, he dove into a pool with no water in it, broke his spine and died. The local news or newspaper would cover this differently as well. Joe was drunk and dumb! It will probably receive a few "lol's" from newspaper readers and news viewers. Again, Joe is the same person and lived the same exact life. Nothing has changed about Joe's life, yet his death was covered in 3 different ways.
Joe has been, a nobody, a symbol of the community, and an idiot. This is the same person all three times, just seen differently because of the way he died. This is the power that the media has, to completely change a LIFE on the way they cover the death of the person.